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MetroCast branding campaign wins national award


D4 Creative, one of Philadelphia’s top advertising and branding agencies, took home a national Faxies Awards for the new brand campaign “MetroCast Begins With Me.” The multi-platform campaign was developed for Harron Communications, dba MetroCast Communications, which provides residential and commercial video, Internet and Phone services in six states. The campaign focused on MetroCast’s residential market segment and included more than a half dozen TV spots, radio spots, out-of-home, direct mail, digital and print-related tactics.

The campaign demonstrates how the customer’s digital lifestyle is powered by and enhanced through MetroCast’s advanced technology and best-in-class services. The campaign’s strategic vision is captured in the elegant and profoundly simple theme, “MetroCast Begins with Me.”

In addition to the branding campaign, D4’s digital team also re-launched the company’s residential, business services, and corporate websites with the latest web technologies, including responsive design, and now is providing MetroCast with SEO services.

Kurt Shore, President of D4 gives a lot of credit to the vision of MetroCast’s marketing team. “MetroCast challenged us to come up with a campaign that both spoke directly to the consumer in an engaging manner, that differentiated them from the competitive set, and one that had the strategic depth to deliver branded, product and offer-centric messaging across all platforms well into the future.”

The primary D4 team consisted of Rich Wakefield, ECD; Dave Lesser, Sr. CD, Sara Stuard, Sr. VP of Client Services, Sarah Schatzinger, Agency Producer, and Justin Stauffer, Sr. VP Digital.

“Under the leadership of Kurt Shore, the talented team at D4 developed a fresh, high-impact campaign that makes inventive use of high-tech graphic elements, memorable original music, engaging live talent, and clear, concise messaging that gives voice to our competitive strengths,” said Andrew Walton, VP of Marketing and Communications for MetroCast.

Here are some links to the TV spots: 

Links for Metrocast websites are: 

About D4 Creative 
D4 is one of the region’s most successful creative and branding advertising agencies and is located in the Manayunk section of Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE). Unique to the region, D4 combines a full complement of strategic, creative, design, digital and interactive, social media, and SEO/SEM/PPC professionals surrounded by robust in-house video editing, motion graphics, post-production, and audio suites. D4’s diverse clientele include McKesson, K’NEX, Unilife, Metrocast/Harron Communications, Harris Tea, Gate 1 Travel, My Alarm Center, Acme-Hardesty, Sandia Laboratories, Frontier Communications, Cure Auto, and Eisenberg Rothweiler. For more information, visit our website at http://www.d4creative.com.

About MetroCast 
MetroCast serves 170,000 customers in Pennsylvania, Maine, New Hampshire, Connecticut, Maryland and Virginia with video, Internet and phone services, as well as business-class voice, data and video solutions. Enterprise customers are supported with a suite of MetroEthernet products, including Dedicated Internet Access with data speeds up to 1 Gbps, Point-to-Point, Point-to-MultiPoint and Advanced Phone solutions. For more information, visit MetroCast.com.

About “The Faxies” 
“The FAXIES Awards: Cable’s Best Marketing & PR” are given annually by Cablefax, the national publication which follows business developments affecting the cable, broadband and digital markets. For more information, visit Cablefax.com.