SEO Tips for Beginners: Getting Your Business Started
You’ve started your new business and you’re all set up with high speed internet and phone service so that you can serve your customers and they can connect with you. You’ve created your new website and have opened your social accounts. Now how do you let your customer know that you’re here? Furthermore, how can you raise awareness about your presence without a large budget?
You can start by utilizing search engine optimization, (SEO). This is important for any business due to the impact it can have on the online search results that it generates for your business when customers and prospective customers search the web for products and services. SEO is especially important when your company is not well-known, since more often than not, prospects will do a search using generic terms related to the products and services your business may provide, rather than your business name.
Search engines like Google have complex algorithms that determine which websites will appear at the top of their search results. The algorithms consider the content of your website, whether that content is relevant to frequently searched terms, and how your site is organized and coded. The search engines also include “offsite” factors in their ranking results, including whether there are other websites that link to yours, and whether they are highly regarded. Here are some things you can do to get started with SEO:
Create a list of key words: The first thing to do is to develop a map from your company’s core search words and come up with a list that you can add throughout various parts of your website. If you don’t have access to core search words from your company, look into what people are talking about in social media, including what they are saying about your competitors. That will give you a better idea of some of the key words you should be using in your blog and website pages.
Avoid: Try not to force a bunch of key words into one paragraph just because you think they might increase your search results. Customers can tell that the content is weak and and, rather than help, it may end up hurting your results, making it difficult to bounce back (Shupe, 2016). Stick to solid posts with content relevant to your customers and prospects and you’ll see an increase in your search results. Be patient, too. Don’t expect overnight results: a solid SEO program takes time to produce measurable results.
Analyze your customer’s interests: In addition to the key words that your company may find relevant, try to think of what your customer will find relevant. This can be something as unrelated to your business as “winter boots.” This is where your blog comes in handy. You can create a post on winter boots and the newest fashions to attract customers to your website. (Shupe, 2016) Just make sure that you have a clear sense of what your customers’ interests are. Your sales team can be a great help in figuring those answers out.
Avoid: Don’t forget to keep up with your posts! No one will read your blog if you haven’t had a post in six months. The less frequently you make updates to your website or blog, the further you may fall in search results. And don’t forget to mix up your topics. Post about your business, but also post about current buzzwords and topics of interest that will entice your customers to keep reading and revisiting your website.
Use evergreen content in your blog: Evergreen content is information or key words that stay relevant for a long time. It’s not content on trending issues, but on issues that will be talked about for a few years. (Emanuelli, 2016) For example, the topic of social media will probably end up higher in the search results because users will continue to search for social media best practices for their business. That’s not to say that you shouldn’t write about today’s trends. Just try to include some evergreen content in your blog.
Avoid: Don’t forget to update the evergreen content as new information becomes available. You want to avoid having visitors discovering outdated blogs on your site if you can help it. Also, make sure that you don’t solely use evergreen content. Keep mixing it up.
For further information on SEO content, check out our “Internet Info Station” page on Pinterest: MetrocastMBS.
Emanuelli, Erik. "Tips For Combining SEO & Content Marketing." No Passive Income. N.p., 26 Oct. 2016. Web. 31 Oct. 2016.
Shupe, Renee. "Is Search Engine Optimization (SEO) Too Hard?" Business 2 Community Is Search Engine Optimization SEO Too Hard Comments. N.p., 27 Oct. 2016. Web. 02 Nov. 2016.